Tanya is in the process of conducting customer focus groups, distributing online surveys, and analyzing customer response cards. Which term best describes Tanya’s efforts?

a. strategic planning
b. secondary research
c. public affairs planning
d. primary research


d. primary research

Communication & Mass Media

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Why or why not is it appropriate to call this campaign successful in light of the refusal of the United States and other major military powers to sign the anti-landmine treaty?

What will be an ideal response?

Communication & Mass Media

Which statement expresses an attitude?

a. The benefits of surveillance technology in the workplace outweigh its harms. b. The placement of toxic landfills discriminates against poor and ethnic minority populations. c. I favor evening and weekend college classes to give the Students Over Traditional Age (SOTA) the opportunity to support their families while continuing their education. d. College places too much emphasis on athletics.

Communication & Mass Media

A central idea should outline all the key points of a speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following does your textbook recommend as a way to avoid patchwork plagiarism?

A. Consult a large number of sources in your research. B. Include a bibliography at the end of your speech. C. Keep a record of the order in which you locate research sources. D. Take all the notes from each research source on a single page. E. Use transitions to connect information from different sources.

Communication & Mass Media