Cindy prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart. She prefers the service, location, and friendliness of the employees at Target. Cindy's reasons that influence her decision to shop at Target are called
A. social needs.
B. learning processes.
C. patronage motives.
D. product attitudes.
E. retailer attitudes.
Answer: C
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Wanda and Jim are working on a research project to anticipate customer attitudes toward a proposed new product line for their company. They have worked with the marketing manager to determine the answers that are needed and have created a detailed design of the project. Their next logical step will be to
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Fraud, duress, and undue influence make a contract ____________________
Fill in the blank(s) with correct word
The shareholder receiving a stock dividend receives ________
A) a share of common stock of equal value to their existing shares of common stock B) cash C) additional shares of common stock and cash D) nothing of value