Which of the following questions is the concern of uses and gratifications theory?
A. Which social groups are most affected by the mass media?
B. What do media do to people?
C. Why do mass media exist?
D. What do people do with the mass media?
D. What do people do with the mass media?
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A variety of studies show that employers rate _______________ as the most desired skill set for potential employees
a. job-specific skills b. computer skills c. leadership qualities d. oral and written communication skills
Scholar Wilber Schramm, in 1954, developed the _______ model, which strengthened our understanding of communication by adding a feedback loop highlighting interaction and a setting, or context, for the interaction
a. transactional b. contextual c. linear d. interactional
Is changing the topic to a side issue an ethical or unethical approach?
A. usually ethical B. usually unethical
Radio found that this type of music became the “immense homogenizer” and increased listeners:
a) rock; b) classical; c) opera; d) jazz; e) all of the above