A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?
A. When the firm wants specialized personnel to follow up the work of the sales force
B. When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
C. When only one or two channels of distribution are available for products
D. When the sales force is large and the marketer is thinking of cutting it down
E. When customers are highly concentrated in one geographic area
Answer: B
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Answer the following statements true (T) or false (F)
1. Efficiency and effectiveness are terms used interchangeably and equivalently in management. 2. Automated telephone systems are typically both very effective and very efficient. 3. An effective manager has a multiplier effect on the organization, meaning his or her influence is multiplied beyond the results achievable by just one person. 4. John Hammergren's compensation of $145 million in 2010 as CEO of health care technology firm McKesson is typical for CEOs in North America today.
Charm City Electric is a regulated monopoly providing electric services in a large city. Property, plant, and equipment dominate the asset side of the balance sheet. Which of the following is/are true?
a. It relies more on long-term debt than shareholders' equity to finance these facilities. b. It may a debt-equity ratio of 100% or more. c. The regulated monopoly status practically eliminates the risk of default or bankruptcy, so Charm City Electric faces a relatively low borrowing cost. d. Charm City Electric's production and transmission facilities can serve as collateral for the long-term. e. all of the above
In the context of marketing planning,__________entails gauging the extent to which marketing objectives have been achieved during the specified time period
Fill in the blanks with correct word.
Managers justify status quo objectives as an attempt to do all of the following EXCEPT
A. stabilize the market situation. B. maximize profits. C. stabilize prices. D. meet competition. E. avoid competition.