Using the market approach, ________ are defined as companies that satisfy the same customer need
A) communities
B) competitors
C) trendsetters
D) industries
E) task groups
B
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A writer who wants to use a ________ to build an informational report can choose from a number of arrangement patterns, such as geography, sequence, chronology, category, or importance
A) talking pattern of organization B) topical pattern of organization C) demonstrative pattern of organization D) representative pattern of organization E) direct pattern of organization
Résumés and curriculum vitaes, or CVs, are essentially the same, except
A) CVs are more detailed and include personal information. B) résumés are longer and list all past experiences. C) personal information should never be on a CV, but can be on a résumé. D) résumés use only months and years as dates, CVs use exact dates. E) CVs start with general information and become more detailed, résumés start with detailed information that becomes more general.
The offensive strategic market plan to invest marketing and sales resources to expand the market or a product's position in a market is known as ________
A) a divest strategy B) a protect position strategy C) an invest to grow strategy D) a harvest investment strategy E) a monetize strategy
An alternative hypothesis is a statement of the status quo, one of no difference or no effect
Indicate whether the statement is true or false