Orion Airlines is an American airline that provides domestic and international air transport services. Explain the five service outputs provided by marketing channels with reference to Orion
What will be an ideal response?
Lot size—Customers may be allowed to book as many tickets as they want, subject to availability.
Waiting and delivery time - This would refer to the average time customers take to book their tickets.
Spatial convenience—This refers to the ease of booking tickets. The location of Orion's retail ticketing outlets and whether the company offers online ticket booking services would be classified under spatial convenience.
Product variety—This refers to the assortment provided by the marketing channel in terms of travel destinations, holiday packages, hotel bookings, car rental services, and the like.
Service backup—This refers to the add-on services provided by the channel such as credit, discounts, delivery, refunds, and so on.
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