Questionnaire data refer to
A. psychographic data obtained by asking people non-biased questions about their age, occupation, and income.
B. the facts and figures obtained by analyzing people's brain waves as consumers complete surveys about their geodemographics, ethnographics, and behaviors.
C. the facts and figures obtained by observing people about their attitudes, awareness, intentions, and behaviors.
D. any type of information about a consumer obtained through non-technological methods.
E. the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors.
Answer: E
You might also like to view...
The FASB standards do not have a specific rule that requires residual value and asset life to be reviewed annually for property, plant, and equipment
a. True b. False Indicate whether the statement is true or false
The sales department at a local company determines that Product A will moderately boost sales and have a shorter production schedule, so it is decided that this product will be manufactured and sold without considering other options. In choosing this product, the sales department is
A. controlling. B. engaged in bounded rationality. C. suboptimizing. D. satisficing. E. using procedures and rules of thumb.
When competitor firms agree to fix prices, the agreement is most likely a violation of the Clayton Act
a. True b. False Indicate whether the statement is true or false
If a firm finances with only debt and common equity, and if its equity multiplier is 3.0, then its debt ratio must be 0.667.
Answer the following statement true (T) or false (F)