When Vonage decided to increase its sales of its voice over Internet protocol (VoIP) services to business customers rather than focusing only on consumers, it recognized that it needed information about how these buyers differed from its existing clients. Therefore, it purchased three firms that already function in business markets: Simple Signal, Telesphere Networks, and Vocalocity. Not only do those acquisitions provide it with customer data it can use in its preapproach planning, but they also provide introductions to potential business customers, leading Vonage to predict that it would be able to increase its B2B revenue by 40 percent. Vonage salespeople likely access all this information immediately and conveniently from the firm's
A. customer response management system.
B. B2B selling system.
C. customer relationship management system.
D. indirect marketing system.
E. direct marketing system.
Answer: C
You might also like to view...
The material price variance (computed at point of purchase) is
a. the difference between the actual cost of material purchased and the standard cost of material purchased. b. the difference between the actual cost of material purchased and the standard cost of material used. c. primarily the responsibility of the production manager. d. both a and c.
The adjusting entry process is completed to account for all revenues of the period and all expenses of the period. Completion of this step in the accounting process is required under which accounting principle?
a. Cash principle b. Historical cost principle c. Matching principle d. Debit principle e. All of the above
For installment loans, the maturity date is:
A. the date on which the last installment repayment of the principal amount is due. B. the date on which the market interest rate rises above the coupon rate. C. the date on which the coupon rate rises above the market interest rate. D. the date on which the first installment payment is due. E. the date on which the last coupon interest payment is made to the bondholders.
If the expected return were above the required return, investors would buy an asset, driving its price up and its expected return down
Indicate whether the statement is true or false