On the surface, the effective goodwill speech looks just like an objective informative speech, because the actual persuasive motive will be very subtle

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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If you cite a definition available in a dictionary, you have presented an operational definition

Indicate whether the statement is true or false

Communication & Mass Media

Thomas Paine

A) was the first licensed public relations practitioner B) wrote Common Sense C) did public relations for the Nazis D) headed the Office of War Information E) was President Nixon's press secretary during Watergate

Communication & Mass Media

One strategy to use for adapting the content of a presentation to a favorable audience is to:

a) include counterarguments and refutations. b) include visual aids to clarify content. c) use a structure that emphasizes action. d) encourage audience participation and feedback.

Communication & Mass Media

You havebeen to four classes in one day. In each class, you've listened to a lecture and taken notes. By the time you get to your night class, you feel like you just can't take in another word. What are you experiencing?

a. lack of academic discipline b. attention deficit disorder c. information overload d. information prejudice

Communication & Mass Media