Points-of-parity are attributes or benefits consumers strongly associate with a brand and believe that they could not find to the same extent with a competitive brand

Indicate whether the statement is true or false


FALSE

Business

You might also like to view...

_____ is the idea that proposes that the ability of decision makers to be rational is limited by numerous constraints, such as complexity, time, cognitive capacity, values, skills, habits, and unconscious reflexes.

A. Rational decision making B. MBO C. Nonrational decision making D. Analytics E. Bounded rationality

Business

Face-to-face interactions, written communication, mediated communication, and mass communication are all forms of ______, or the means through which workplace messages are transmitted.

a. communication networks b. communication climates c. communication webs d. communication channels

Business

In a ________ strategy, customer orders drive(s) manufacturing and distribution operations.

Fill in the blank(s) with the appropriate word(s).

Business

What is the estimated expected mean time (in weeks) for the project completion?

What will be an ideal response?

Business