Which of the following gains the most benefit from introducing a frequency program?
A) the first company to introduce a frequency program in an industry
B) the fast follower, the second to introduce a program in an industry
C) the industry sales leader
D) the niche player in the industry
E) the low-cost leader in the industry
A
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The degree to which the beneficial results of an innovation's use are observable or describable to others is called ________
A) divisibility B) communicability C) compatibility D) relative advantage E) plainness
A common mayonnaise brand provided a unique way to experience the supermarket by adding an Ipad to shopping carts. When users placed a mayonnaise product in their cart, the display showed potential meal ideas with the other items on the shelves next to them. This increased sales by 70%. This is an example of which concept stated in the textbook?
a. Vision b. Invention c. Innovation d. Originality
Acme, Inc., produces widgets. To manufacture a new type of widget, it took 50 hours for the first widget. Acme estimates it has a 97% learning rate. Using the logarithmic approach, calculate the time it will take to manufacture the 56th widget.
a. 31.05 hours b. 41.90 hours c. 18.96 hours d. 42.87 hours
One advantage of wireless LAN use is that any transmission
frequency can be used as long as it does not interfere with other nearby applications. Indicate whether the statement is true or false