Provide an example of how the lagged effect might or might not impact sales of a firm's current campaign?
What will be an ideal response?
The lagged effect is a delayed response to a marketing communications campaign. It generally takes several exposures to a campaign before a consumer fully processes its message. For example, the recurrent presence of De Beers' advertising campaign for diamond jewelry resonates with consumers over time. So when the occasion arises to buy jewelry for oneself or for a loved one, the consumer will think of diamonds. But De Beers doesn't know if any particular marketing communication will lead consumers to check out or purchase a new diamond.
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How does culture influence the leadership process?
What will be an ideal response?
Chris, a single taxpayer, had the following income and deductions during 2018:Salary$55,000Interest on bank account300Tax-exempt interest200Deduction for AGI3,500Itemized deductions 13,000Taxes withheld 5,500Calculate Chris's tax liability due or refund.
What will be an ideal response?
General Electric (GE) would best be described as what type of company?
a. Business to business (B2B) b. Business to customer (B2C) c. Customer to customer (C2C) d. Government to customer (G2C)
Which of the following statements regarding calibration is FALSE?
A) An uncalibrated person who is systematically overconfident may be 90% confident of his or her correctness over a large number of questions, where in the end that person will only get 60% or 70% of them correct. B) A calibrated person is one who, when asked a large number of questions, will get about as many correct as he or she expected. C) Calibration is achieved through the use of heuristics, which improves the quality of experts' estimates. D) If the environment is predictable and an expert has learned through calibration training to identify the situations where intuition misleads him or her, then the feedback will have corrected the expert's intuitions.