A study of over 100 speeches given by business executives indicated that, in terms of impact, the sound of the speaker's voice

A) had one-half the impact of the content of the message.
B) had twice the impact of the content of the message.
C) was irrelevant so long as it was not squeaky or too low.
D) was a determining factor in terms of whether the raters would even listen to the message.


Answer: B

Business

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