Differentiate between a chronological résumé and a functional résumé
The chronological résumé is the traditional organizational format for résumés. Two headings normally appear in the portion that presents qualifications: "Education" and "Experience." Which one should appear first? Decide which one you think is more impressive to the employer, and put that one first. Within each section, the most recent information is presented first. Reverse chronological order is easier to use and is more common than functional order; however, it is not always more effective.
The chronological résumé is an especially effective format for applicant's who have progressed up a clearly defined career ladder and want to move up another rung. Because the format emphasizes dates and job titles, the chronological résumé is less effective for applicant's who have gaps in their work histories, are seeking jobs different from the job currently held, or are just entering the job market with little or no experience.
In a functional résumé, points of primary interest to employers-transferable skills-appear in major headings. These headings highlight what an applicant can do for the employer-functions that the applicant can perform well. Under each heading, an applicant could draw from educational and/or work-related experience to provide supporting evidence.
A functional résumé requires a complete analysis of self, career, and the job sought. Suppose, for example, that a person seeking a job as an assistant hospital administrator wants to emphasize qualifications by placing them in major headings. From the hospital's advertisement of the job and from accumulated job appraisal information, an applicant sees this job as both an administrative and a public-relations job. The job requires skill in communicating and knowledge of accounting and finance. Thus, headings in the "Qualifications" section of the résumé could be "Administration," "Public Relations," "Communication," and "Budgeting." Under "Public Relations," for example, an applicant could reveal that a public relations course was taken at a state university, from which a degree is to be conferred in May, and that a sales job at ABC Store provided abundant opportunity to apply principles learned. With other headings receiving similar treatment, the qualifications portion reveals the significant aspects of education and experience.
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A. repositioned products. B. product-line extensions. C. new-category entries. D. revamped products. E. new-to-the-market products.
In CASE 7.2, Kurashige v. Indian Dunes, Inc (1988), plaintiff Kurashige, used Indian Dunes Park for motorcycle dirtbike riding. Prior to entering the park he signed a general release. Kurashige was injured and sued Indian Dunes. How did the court rule and why?
a. For the defendant, holding that the release was not unconscionable, and that all the risk was on the plaintiff. b. For the plaintiff, holding that the release was unconscionable, and that all the risk was on the defendant. c. For the defendant, holding that the release was enforceable, and that plaintiff should have been insured. d. For the plaintiff, because the release was enforceable based on the plaintiffs age in that he could not legally contract.