?Services are provided by applying human and mechanical efforts to people or objects to provide intangible benefits to customer.
Answer the following statement true (T) or false (F)
True
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The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Answer the following statement true (T) or false (F)
In general, clinical trials are not conducted by private companies
Indicate whether the statement is true or false
Percy Malik, purchasing agent for Black Mountain Chemical Industries, routinely signs purchase orders for office supplies without further consideration. At Black Mountain, purchases of office supplies are
A. somewhat insignificant commodity (SIC) items. B. a necessity. C. modified rebuys. D. straight rebuys. E. selective rebuys.
In order for leaders to get commitment from their followers, they should rely on which of the following two sources of power:
a. legitimate and referent b. referent and expert c. expert and reward d. reward and authority