What is necessary for mass media writers when reading their work critically?
a) Rewriting
b) Knowing the subject
c) Writing
d) Knowing the language
ANS: a
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In a speech of description, in order to be sure the audience understands the topic, the
speaker should NOT a. repeat information the audience already knows. b. conduct careful research. c. use only personal experience as research. d. avoid statistics.
In the early days of radio broadcasting, the federal government decided to require individuals to apply for:
a. a loan b. a broadcast frequency c. an approval of policies d. an approval of profit
Two dimensional view
A) "questioning and living with our ideals and values" B) recognizes the importance of emotion in communicative behavior C) constantly reevaluate options and solutions until an acceptable one is reached D) separate men and women to resolve imbalance between the sexes E) implies the equitable balance of power and resources F) promoting self-reflection, collective development, and individual opportunity G) communicative action that violates the values of voice, community, and fairness are identified H) work within the existing structure to gain equal opportunity for women I) emphasizes power may be present when conflict is covert as well as overt J) observable decision-making behavior that involves conflict
The effort to sway public opinion through the use of half-truths or by putting narrow interests ahead of broader ones is known as ________
A) spinning B) persuasion C) manipulation D) puffery E) public relations