Is social media a science or an art? Discuss your rationale for each and tie in current case studies discussed in the textbook.
What will be an ideal response?
Social media is both an art and science, integrating both principles together. Without research, social media strategists will not be able to understand the insights gathered to help them determine what is working and why it may not be working. Data and understanding the insights are the first part of what sparks creativity, which is the heart of the social media campaign. Creativity, when done with research, can provide more substantial results and ideas. In addition, without insights to have for a campaign, ideas may fall flat, and time and resources may be wasted.
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In the 21st century, public relations is lagging behind in the use of social media
Indicate whether this statement is true or false.
When speaking to inform, the goal of the speaker should be to
a. make sure they are heard, enhance understanding, and connect nonverbally with the audience. b. allow the audience to listen, increase understanding, and have visuals which help them remember. c. enhance understanding, gain interest, and ensure that the audience will remember what was said. d. enhance listening, ensure that the audience will learn, and have the audience apply the knowledge.
A/an ______ is a position from which you view and understand the world.
A. visual acuity B. communibiological approach C. agentic quality D. standpoint
Margaret was doing her laundry at the local laundromat. When she returned home, she realized her lucky shirt was missing
The next day, she missed her bus to work, spilled coffee on her good slacks, and forgot her lunch at home. Frustrated with her bad luck, she exclaims, "I should have never lost that shirt!" Margaret is using analogical reasoning. Indicate whether the statement is true or false.