Which of the following is a basic idea of the marketing concept?
A. A firm should "give customers what it produces best."
B. A firm is obliged to have a positive effect on society.
C. Survival and success require a profit.
D. An organization should build "fences" around its own departments.
E. A production orientation must guide the whole system.
Answer: C
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Through joint ventures, firms can directly acquire the assets and competencies of other firms.
Answer the following statement true (T) or false (F)
Ethereality is a home and garden store that serves as the perfect go-to place for eco-friendly home products, sustainable wood products, and non-toxic plants and seeds. With every purchase, customers are awarded points, which are redeemable for a donation toward philanthropic organizations that aid afforestation and reforestation. This alliance is an example of _____.
a. diversity marketing b. flanking marketing c. cause-related marketing d. traditional marketing
Business incubators, often located in industrial parks or abandoned factories, are
A. unprotected environments for established, small businesses. B. protected environments for established, large businesses. C. protected environments for new, small businesses. D. unprotected environments for commercial businesses. E. unprotected environments for new, large businesses.
The Monte Carlo simulation is used with variables that are probabilistic
Indicate whether the statement is true or false