Randy was in a group considered to be actual or potential purchasers of a new mountain bike produced by Specialized Sports. He and the other consumers were shown three different advertisements and asked to judge several dimensions of each one. Randy participated in a(n)

A. posttest consumer group.
B. panel of advertising experts.
C. consumer jury.
D. customer ad panel.
E. ad preview group.


Answer: C

Business

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Suppose the Fed's Open-Market Desk thinks the downward-sloping portion of the demand for reserves is given by the equation

 D = 28 ? (3 ×i),where i is the federal funds rate in percent and D is expressed in billions of dollars. Suppose the Fed is currently supplying $26.5 billion in nonborrowed reserves. There are no secondary or seasonal credit discount loans. The primary credit discount rate is currently set at 2 percent and the interest rate on reserves is 0.30 percent. The Fed's target for the federal funds rate is 1 percent. a.Does the Desk need to change the supply of reserves in the market? How much does it need to add or withdraw from the market? After carrying out its daily actions, what will be the equilibrium amount of reserves and discount loans?  b.Suppose the demand curve for reserves shifts to  D = 35 ? (3 ×i). The Fed does not realize that the demand curve has shifted, so it keeps the supply of nonborrowed reserves at the level you determined in part a. Calculate the equilibrium federal funds rate, reserves, and the amount of primary credit discount loans. What will be an ideal response?

Business

Which of the following is not a benefit of a store channel shopping experience? 

A. Immediate gratification B. Risk reduction C. Browsing D. Personal service E. Expanded assortments

Business

A customer is injured using a company's product. The potential liability that may result is called a(n)

a. contingent liability. b. estimated liability. c. definitely determinable liability. d. estimated warranty liability.

Business

Twenty percent of the students in a class of 100 are planning to go to graduate school. The standard deviation of this binomial distribution is _____

a. 20 b. 16 c. 4 d. 2

Business