According to the ________ criterion for useful market segments, a segment should be the largest possible homogenous group worth going after with a tailored marketing program

A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable


B

Business

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Which balance sheet accounts are most affected by operating activities?

A) Current assets and current liabilities B) Long-term assets C) Long-term liabilities D) Stockholders' equity

Business

To a great extent, the success of the questionnaire method of job analysis is dependent upon the employee's ability to interpret correctly the questionnaire items and to provide accurate answers

Indicate whether the statement is true or false.

Business

Betty is seeking a job. Friends and family recommend an occupation that seems prestigious and has better than average compensation. However, Betty is not passionate about it. Betty wants to be a dental hygienist. Should Betty seek additional training and education in order to become a dental hygienist, even though other career fields might offer better compensation?

What will be an ideal response?

Business

Which of the following statements is (are) true with regard to the ISO commercial crime coverage forms?

I. The discovery version only covers losses which occur during the policy period. II. The loss-sustained version covers losses which occur during the policy period and the loss is discovered during the policy period or within one year after the policy expires. A) I only B) II only C) both I and II D) neither I nor II

Business