Describe a communications audit and explain how it is used
What will be an ideal response?
• A communications audit reveals disparities between real and perceived communications between management and target audiences.
• They help determine whether a communications group and the products it produces are realizing objectives and how the institution is perceived by its core constituents.
• Communications audits often provide benchmarks against which future public relations programs can be applied and measured.
• The data uncovered are frequently used by management to make informed decisions about future communications needs and goals.
You might also like to view...
"Failure to follow OSHA standards signi?cantly increases workplace accidents," is an example of this type of persuasive presentation
A) ethos B) fact C) policy D) value
Which of the following factors can never be used as a legal bona fide occupational qualification?
A) Race B) Sex C) Religion D) B and C E) A and C
Luther leaves his pick-up truck at Midtown Auto Service for an oil change. This is
a. a bailment. b. accession. c. none of the choices. d. production.
The National Park Service hires Outdoor Play, Inc, to replace outdated playground equipment in a handful of national parks. For this action, an environmental impact statement is most likely A) prohibited because the action does not affect the environment
B) required because the action is "federal." C) unnecessary because the action is not "major." D) voluntary because the action does not affect the environment.