When a famous movie star endorses a cosmetic, advertisers are using a __________ to persuade customers to buy their product
a. central route c. peripheral route
b. status route d. prestige route
C
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A researcher says, "These studies make it too easy for investigators to find the background factors they expect to find. However, the studies would be more valid if we found documents like school reports that show the background factor before the disorder emerges." What kind of research strategy is the researcher referring to?
A. Prospective strategy B. N=1 strategy C. Retrospective strategy D. Analogue study
Experts' being sensitive to the abilities of a novice and responding to the novice's responses in a learning situation so that he or she gradually increases understanding is called
a. scaffolding. c. collaboration. b. conditioning. d. internalization.
The grades in two sections of a statistics class are normally distributed. One distribution has ?1 = 75 and ?1 = 12, and the other has ?2 = 58 and ?2 = 4. Imagine that a student in Class 1 has a grade of 87. What would his grade be in Class 2 if his score were the same number of standard deviations from the mean?
a. 66 b. 62 c. 58 d. 54
The tendency to give too much emphasis to personal factors when accounting for other people's actions is called
a. the self-serving bias. b. false consensus error. c. the fundamental attribution error. d. naive realism effect.