Don’t write for yourself. Write for ______.
A. your editor/producer
B. your readers
C. your publisher
D. society at large
B. your readers
Communication & Mass Media
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The "Talk About Giving: A Game Where Everyone Wins" case proves that
a. A big idea can work across several creative executions b. A big idea can pop into your head when you least expect it c. Children are a vast, untapped advertising market d. Philanthropy beats charitable giving every time
Communication & Mass Media
The logical structure of your speech is revealed through the connective _________ used.
A. words B. phrases C. terms D. sentences E. points
Communication & Mass Media
Explain two methods of narrowing a topic. How can you know if you have narrowed it enough?
What will be an ideal response?
Communication & Mass Media
Causal explanations answer questions that ask “how”?
Indicate whether the statement is true or false.
Communication & Mass Media