Which of the following is a limitation of the use of learning curves?
A) Change in personnel, design, or procedure leave the learning curve unchanged.
B) Learning curves are applicable to services as well as to manufacturing.
C) The culture of the workplace may alter the learning curve.
D) Direct labor and indirect labor follow the same learning curves.
E) Applications of learning curves are of tactical, not strategic, importance.
C
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Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?
A) a horizontal marketing system B) an administered vertical marketing system C) a corporate vertical marketing system D) a conventional marketing system E) a multiple distribution system
Which communication model focuses on a single communication exchange in a linear transmission?
A) Transmission B) Physiological C) Language D) Transaction E) Relational
Describe the accounting for employer sponsored defined benefit pension plans
Which of the following is a major benefit to a retailer's use of the Web as opposed to a bricks-and-mortar facility?
a. better credit card security b. simpler logistics c. ability to target individual customers d. lack of clutter