Everyone in a target market falls into one of five groups based on their willingness to try the innovation, including innovators, early adopters, early majority, late majority, and laggards.
Answer the following statement true (T) or false (F)
True
Everyone in a target market falls into one of five groups based on their willingness to try the innovation, including innovators, early adopters, early majority, late majority, and laggards. A person can be an innovator or early adopter in one product category and a laggard in another.
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