Another term for a graduated scale is the
A) Likert scale. B) Crowe scale of measurement.
C) adaptive scale. D) modi?ed scale.
A
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Select three of the following characteristics of language. In a well-supported answer, address
(1 ) what it means, and (2 ) why it is important for an effective communicator to understand that concept. A superior answer will contain illustrations that are original and not in the textbook. Characteristics: (discuss 3 ) (1 ) Words are symbols with meanings.(2 ) Words have denotative and connotative meanings (3 ) Words reflect concrete and abstract meanings. (4 ) Words are culture bound (5 ) Words are context bound. What will be an ideal response?
Induction deals with
A. truth. B. syllogisms. C. enthymemes. D. validity. E. probability.
This penny press editor almost single handedly changed the course of journalism history, and he would have been the first to admit it, if charged:
a) Benjamin Day; b) James Gordon Bennett; c) Horace Greeley; d) Henry Raymond; e) William Cullen Bryant
Answer the following statement(s) true (T) or false (F)
1. Public relations workers take action that is intentional. 2. Public relations is not an organized attempt to create action or reaction. 3. Communication within the sphere of public relations must serve the sender and the receiver. 4. In public relations, good practitioners understand that sending a message is important and receiving feedback from the recipients doesn’t really matter. 5. The news release is the practitioner’s most common tool.