Designated market areas (DMAs), in practice, are usually overlapping.
Answer the following statement true (T) or false (F)
False
DMAs are nonoverlapping areas used for planning, buying, and evaluating TV audiences and are generally a group of counties in which stations located in a metropolitan or central area achieve the largest audience share. Nielsen Station Index (NSI) reports information on viewing by time periods and programs and includes audience size and estimates of viewing over a range of demographic categories for each DMA.
You might also like to view...
The metaphor used by Altman and Taylor to represent individuals in a relationship is that of a(n) ______.
a. bucket b. apple c. airplane d. onion
Which of the following is the proper way to add a Microsoft Agent ActiveX control to a HTML document?
a) through the AGENT element b) through the SCRIPT element c) through the OBJECT element d) through the CODEBASE element
Edward is considering returning to work part-time to supplement his pension and Social Security benefits. His current marginal tax rate is 12%. What should he consider from a tax perspective before returning to work?
What will be an ideal response?
Howard Co. purchased land by issuing a note payable in the amount of $150,000.
What will be an ideal response?