Describe the ways that hormones differ from neurotransmitters.
What will be an ideal response?
Ans: Hormones have widespread effects on target areas. Hormones bind not only to membrane receptors but also to intracellular receptors and act as transcription factors. Hormones can be delivered throughout the body via the bloodstream.
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One reason that decision makers often use the representativeness heuristic inappropriately is that
a. they pay too much attention to the base rate. b. they do not pay enough attention to sample size. c. their decisions are influenced too greatly by a large sample size. d. they estimate frequency in terms of how easily they can think of examples that have a particular characteristic.
Presenting people with very large requests, followed by a second smaller request is called the:
a. door-in-the-face effect b. social facilitation hypothesis c. obedience to authority effect d. foot-in-the-door effect
The appearance of new information in long-term memory displaces old information
Indicate whether the statement is true or false
The sensory store is the first step in the stages of the information-processing model
Indicate whether the statement is true or false