Power based on the ability to punish is known as
a. Negative power
b. Referent power
c. Coercive power
d. Reward power
e. Legalistic power
c.
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Tom?s persuasive presentation advocated increasing penalties for juvenile offenders
In his conclusion, Tom?s call to action for his audience was, ?If you think we should have stiffer penalties for juvenile offenders, then write your congressman.? Which guideline does this disregard? A) The language is too dramatic and is likely to incite a negative emotional response in listeners. B) Using the term ?congressman? as a generic for all persons in congress is a biased, sexist practice. C) The language isn?t vivid enough to arouse the attention of an audience, nor to move them to action. D) The language isn?t vivid, nor is it simple enough for an audience to understand.
When measuring results, you must document the client's Return on Investment (ROI) and how the PR campaign has made a difference
Indicate whether the statement is true or false
What does it mean to say that the key to nominal group discussion (NGD) is that it provides “democracy of ideas through tyranny of procedure?”
A. It was a catalyst for democracy in New England town meetings as juxtaposed to the tyranny of pre-revolutionary British rule. B. One must use a straw vote for testing the acceptance of ideas. C. You must rigidly adhere to the silent listening procedure. D. To insure shared participation one must follow the rules. E. None of the above
Which key competency of effective communication is affected by noise in the following example?"Telling stories can be a great way to entertain others unless you ramble on and on without making a point or coming to some sort of conclusion."
a. "Know Thy Self" b. "Connect with Others" c. "Determine Your Purpose" d. "Select Message Content" e. "Structure the Message"