Testimonials should be handled with care because they
A. are by definition dishonest.
B. are all absurd.
C. do not constitute proof.
D. are used only for commercial gain.
Answer: C
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Which term is used by Coombs to reference a sudden, large-scale event that seriously disrupts routines of systems and poses a danger to values and social goals?
a. crisis b. disaster c. problem d. issue
"Health maintenance organizations are inferior to private medical practices." This thesis statement suggests which organizational pattern?
A) Time B) Spatial C) Comparative D) Problem-solution E) The wave pattern
The statement "I don't care; whatever you want to do is fine with me" is most likely to be uttered by a
A. democratic leader. B. autocratic leader. C. emergent leader. D. laissez-faire leader.
An IABC survey of CEOs showed which of the following regarding the value of public relations?
A) It pays nearly a 200 percent return on investment. B) It was viewed as a negative investment throughout much of the 1990s. C) The jury is still out; it is too soon to tell. D) Although it makes people feel good, one cannot place a value on it. E) It is a good long-term investment, but a poor short-term investment.