Answer the following statements true (T) or false (F)

1. There does not need to be intent for persuasion to occur.
2. One can persuade someone to change a behavior without influencing his or her mental state.
3. Attitudes based on direct experience with an object are more predictive of behavior than attitudes based on those not based on direct experience.
4. If John has a general attitude that religion is important to him, one can accurately predict that he attends religious services and prays daily.
5. Amy points out that her friends who say they support the rights of working people across the globe points out that they are wearing clothing from companies that are known for using sweat shops and paying their workers just cents a day in order to try to persuade them to do more to help promote fair trade clothing companies. This is an example of inducing feeling of hypocrisy to encourage a behavior change.
6. Attitude change is the sole mental state involved in persuasion.


1. False
2. False
3. True
4. False
5. True
6. False

Communication & Mass Media

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