Using behavioral terms, explain why advertisers might pair a "party scene" with a product, such as a soft drink; and explain why many stores carry imitations of nationally known products and place them right beside the more well-known products
What will be an ideal response?
Answer will include that when advertisers pair images, such as a party, which evoke good feelings with pictures of their products, they are using higher order conditioning. In this type of conditioning, the advertisers' product (a conditioned stimulus) is paired with a well-learned conditioned stimulus (the fun of the party). They hope that the consumer will learn, by association (classical conditioning) to feel good when he or she sees their product. Stimulus generalization explains why many stores carry imitations of nationally known products. For many customers, positive attitudes that were formed through conditioning with the real products tend to generalize to the cheaper knockoffs.
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Describe the Strange Situation and how psychologists use it to evaluate infant attachment
What will be an ideal response?
A study on child-rearing practices in different cultures and their effects on personality concluded that:
a. restrictive parental practices adversely affected the mental health and emotional well-being of Arab teenagers. b. the effect child-rearing practices have on the development of personality is neutralized by the time an individual reaches adolescence. c. parents in individualistic cultures tended to be noncoercive, democratic, and permissive. d. Chinese mothers living in Canada were found to be less authoritarian in raising their children than non-Chinese mothers in Canada.
____ refer to characteristics of people that are considered socially unacceptable—for example, mental illnesses, disabilities, or scars
a. Stereotypes b. Prejudices c. Biases d. Stigmas
Forty-five-year-old Gustav says, "I am not looking forward to growing old because I know that my memory will fail.". Discuss ways in which Gustav's statement is valid and ways in which his statement is misguided
What will be an ideal response?