Brand recognition is a part of:
A)
human capital.
B)
structural capital.
C)
customer capital.
D)
All of the above
C
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Culture includes conscious and unconscious values, ideas, attitudes, and symbols that shape human behavior that are confined to a generation
Indicate whether the statement is true or false
The most sophisticated strategy to deal with dialectical tension is ______.
A. selection B. segmentation C. cyclical alteration D. integration
The disaggregating step in market segmentation involves
A. looking for similarities in needs. B. selecting target markets. C. selecting a target marketing approach. D. developing suitable marketing mixes. E. brainstorming about very different solutions to various generic needs.
How can foreign companies manage the political and legal risks in emerging markets?
What will be an ideal response?