One must focus on the customer need for a product rather than the physical format of the
product while defining a market.
Indicate whether the statement is true or false
FALSE
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According to Hofstede's definition of culture a particular "category of people" may constitute a nation, an ethnic group, a gender group, an organization, a family, or some other unit
Indicate whether the statement is true or false
Which shopping location has the greatest concentration of convenience stores?
a. neighborhood business district b. secondary business district c. central business district d. regional shopping center
What are the three questions that managers can use to distinguish a winning strategy from a so-so or flawed strategy? Briefly explain why each question is important.
What will be an ideal response?
Any time that race is used directly or indirectly to formulate policy, the law is
violated and the policy is illegal. a. True b. False