If a categorical variable is to be included in a multiple regression, a dummy variable for each category of the variable should be used, but the original categorical variables should not be sued
a. True
b. False
Indicate whether the statement is true or false
True
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According to the principles of position advertising copytesting (PACT), multiple exposures to an advertisement are essential to obtain accurate results
Indicate whether the statement is true or false
The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind
Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved. A) co-branding B) cannibalization C) vertical integration D) disintermediation E) brand stretching
The 1986 Resource Conservation and Recovery Act amendment requires that companies report the amount of hazardous chemicals they release into the environment ________
A) monthly B) quarterly C) biannually D) annually
Which sentences uses correct capitalization?
A) To reach our hotel, take exit 53 while traveling west on route 66. B) The legal department identified plagiarized material in Lines 4 through 28 on page 63 of the training manual. C) The boarding information for American Airlines Flight 271 indicated that passengers would load at Gate 18B.