Psychological pricing strategies encourage purchases to be based on economically rational responses rather than on emotional responses.
Answer the following statement true (T) or false (F)
False
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Colgate-Palmolive replaced its brand management structure with a product category management structure. A manager who had once managed Colgate toothpaste now manages all of the company's dental products
Under Colgate's new system, a product category manager would have ________. A) profit and loss responsibility for all dental products B) completely different duties than the brand manager had C) less direct authority to achieve goals D) no authority over functions, other than marketing, that affect dental products E) no authority over international dental product sales
Harry, the CEO of a small company, introduces his second address to his Board of Directors by reminding them of how he tripped walking to the podium the last time he gave this speech. This is an example of using a(n) ______ to capture the audience’s attention.
a. inappropriate joke b. quotation c. surprising statement d. anecdote
Last year Lawson Company reported sales of $150,000 on its income statement. During the year, accounts receivable decreased by $15,000 and accounts payable decreased by $35,000. The company uses the direct method to determine the net cash flows from operating activities on the statement of cash flows. The sales revenue adjusted to a cash basis would be:
A) $165,000. B) $185,000. C) $170,000. D) $130,000.
The triple bottom line focus on the "planet" works to reduce waste by striving for:
A. Lower inventory levels. B. Automated processes. C. Closed-loop supply chain. D. Increased profits. E. Improved working conditions.