In which way are newspaper ads more effective than radio or TV ads?

A. More people read newspapers every day than watch TV and listen to radio.
B. Newspaper ads are more entertaining.
C. Newspaper ads allow advertisers to give detailed information.
D. Consumers trust whatever they read in newspapers.


C. Newspaper ads allow advertisers to give detailed information.

Communication & Mass Media

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Diasporic communities are defined as communities that

a. relocate voluntarily to new countries. b. are forced to leave their homeland and have a longing to return home. c. maintain multiple houses in different countries. d. move across cultural borders on a regular basis.

Communication & Mass Media

According to your book, what is the last step in practicing the speech?

A) running through the speech in your mind before an imaginary audience B) talking through your presentation outline several times to test its effectiveness C) simulating the conditions under which the speech will be given D) practicing orally under a variety of conditions E) getting an extension on the due date

Communication & Mass Media

A well-organized speech is

A) simple, short, and balanced. B) structured, sub-divided, and conclusive. C) balanced, direct, and orderly. D) simple, balanced, and orderly.

Communication & Mass Media

When Chris and Pat first met, Pat was really attracted to Chris because of her spontaneous and carefree nature. However, later Pat broke up with Chris because she perceived that Chris was irresponsible and unpredictable. This is an example of _____

a. de-escalation b. a fatal attraction c. sudden death d. negative identity management

Communication & Mass Media