Premiums are used solely to get customers to come into the retailer's store.

Answer the following statement true (T) or false (F)


False

A premium is an article of merchandise offered as an incentive to the user to take some action. The premium may act as an incentive to buy, to sample the product, to come into the retail store, or to stir interest so the user requests further information.

Business

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Clean computing is a subset of sustainable MIS, refers to the environmentally responsible use, manufacture, and disposal of technology products and computer equipment.

Answer the following statement true (T) or false (F)

Business

The percentage by which real gross domestic product is above or below its potential level is called the ?

A. ?inflation rate B. ?output gap C. ?real interest rate D. ?rate of compounding

Business

A ________ business is one in which all major planning and operating decisions are made by the managers of the separate divisions

a. divisional b. centralized c. profitable d. decentralized

Business

Customer relationship management is the art and science of

a. demand management. b. positioning customers to improve the profitability of the organization. c. management discipline. d. customer profitability.

Business