How do people's views of nature affect marketers?
What will be an ideal response?
People vary in their attitudes toward the natural world—some feel ruled by it, others feel in harmony with it, and still others seek to master it. A long-term trend has been people's growing mastery over nature through technology and the belief that nature is bountiful. More recently, however, people have recognized that nature is finite and fragile; it can be destroyed or spoiled by human activities.
This renewed love of things natural has created a 63-million-person "lifestyles of health and sustainability" (LOHAS) market, consumers who seek out everything from natural, organic, and nutritional products to fuel-efficient cars and alternative medicine. This segment spends nearly $300 billion annually on such products.
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Although Bangladesh is categorized in the low-income countries, the country has opportunities, particularly in the garment industry
Indicate whether the statement is true or false
Freight-In is an adjunct-purchases account:
a. added to purchases on the income statement. b. credited to record transportation. c. deducted from purchases on the income statement. d. not appearing on any financial statement.
Why should a marketer try to measure the success of a communications effort?
What will be an ideal response?
Suddeth Corporation has entered into a 6 year lease for a building it will use as a warehouse. The annual payment under the lease will be $2,468. The first payment will be at the end of the current year and all subsequent payments will be made at year-ends. If the discount rate is 5%, the present value of the lease payments is closest to (Ignore income taxes.): See separate Exhibit 13B-1 and Exhibit 13B-2 to determine the appropriate discount factor(s) using table.
A. $12,528 B. $14,808 C. $14,103 D. $11,050