A marketing audit evaluates the whole marketing program.
Answer the following statement true (T) or false (F)
True
A marketing audit takes a big view of the business-and it evaluates the whole marketing program. It might be done by a separate department within the company, perhaps by a marketing controller.
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Which of the following is not a supertrend shaping the future of business?
A. more niche products B. information becoming a competitive advantage C. traditional companies struggling with radically innovative change D. offshore suppliers affecting U.S. business E. faster speed-to-market
Which of the following is not an ordering cost?
a. cost of receiving inventory b. cost of preparing the order c. cost of processing payment for inventory ordered d. cost of storing the inventory
Firms with high proportions of intangibles, whether recognized as assets on the balance sheet or not, tend to rely more on
a. equity financing than on long-term debt financing. b. long-term debt financing than on equity financing. c. short-term debt financing than on long-term debt financing. d. long-term debt financing than on short-term debt financing. e. None of these answer choices is correct.
The study of theoretical formulations of leadership ethics ______.
A. has existed for centuries B. is described by Kohlberg C. is a new topic of scholarly research D. was started by Greek philosophers