Discuss reasons why you should always choose the communication preferred by your audience
What will be an ideal response?
Answer: There are many considerations that go into analyzing the best medium for your persuasive message. They include: the number of people in your audience and your ability to reach them all in a timely way; the complexity of your content; the amount of resistance you expect; your audience's communication preferences. If you need only persuade one person, their communication preferences can be the driving force in your decision of which medium to use. But what if you've got to reach a lot of people, in different geographic locations, at approximately the same time? In this case an email or a memo is a likely choice, even if the individuals in the group prefer phone calls or face-to-face meetings. And sometimes it's not just about logistics, but persuasion itself. If you want to "put someone on the spot" and make it more difficult to say no, a face-to-face meeting or a phone call will make it harder for your audience to respond negatively. Conversely, if you want to give the audience time to carefully consider your appeal before responding, you would avoid a "live conversation" in favor of another mode of communication.
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In what significant ways do bloggers differ from conventional journalists? Why are these differences crucial to a company's marketing effort?
What will be an ideal response?
Which of the following is true regarding the UETA in relation to the E-SIGN Act?
a. Because the UETA is a federal law, whereas the E-Sign Act is a creature of state law, the UETA preempts the E-Sign Act in many ways. b. The UETA and also the E-Sign Act exclude wills from their coverage. c. Both the UETA and the E-Sign Act include within their broad scope provisions that divorces may be entered into and recorded electronically. d. The UETA allows electronic signatures whereas the E-Sign Act disallows such signatures.
Callaway Golf Co.Callaway Golf Co. has long been a leader in women's golf equipment, but it wanted to expand its lead in this growing sector of the market. While Callaway's technical people knew what could be done with design, they did not know exactly what women wanted in their clubs. Callaway management decided what it needed to do was to bring the technicians and women golfer together. Beginning about three years ago Callaway sent a team of researchers, designers, and golf pros out to visit with 40 women golfers of various abilities in locations from California to Florida. In selecting the golfers to study Callaway decided to focus on women that were just beginning to play and experienced, competitive golfers that wanted to own the latest equipment. Callaway management felt that these
two extreme groups of golfers had been overlooked by golf club manufacturers. Further, Callaway felt that if they could learn enough about these two groups they would also learn enough to serve the rest of the women golfer market. Basically the research team observed the women playing golf and listened to their comments and concerns. The information gathered by this research team was built into every aspect of the design of a new golf club, including the feel of the club, the length of the club shaft and size of the club head, and the weight of the club. When prototypes of the new clubs were completed they were sent to the women golfers to get their feedback. That feedback was then used to refine the club design. This process went on until the women said the new clubs worked. The entire process from original prototype to final product took a little less than one year.Refer to Callaway Golf. The type of research gathered by the Callaway Golf research team would be called: A. secondary B. developmental C. descriptive D. subjective E. focus group
Insurance contracts must specify the particular risks being transferred from one party to another.?
Indicate whether the statement is true or false