Richard, an employee in an investment firm, was dissatisfied with the way his superiors handled business dealings. For that reason, he quit his job and started his own business so that he is able to make all management decisions without interference from anyone. Which advantage of entrepreneurship is highlighted in the given scenario?
A. Greater financial success
B. Independence
C. Uniformity
D. Greater challenge
Answer: B
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After selecting a sweater on the Land's End Web site, Kelly was asked to fill in details for the customer database. Kelly was given a form that required her to fill in her name, date of birth, and e-mail address
Kelly then checked a box that was next to the following statement: "Yes, I would like to receive weekly promotional information from Land's End online." Which of the following practices is evident from this scenario? A) e-mail hosting service B) e-mail spoofing C) catalog marketing D) contextual advertising E) permission-based e-mail marketing
Describe two ways that marketers can participate in online social networks. What are the challenges and advantages of these approaches?
What will be an ideal response?
Categories of project manager characteristics include each of the following except
A) personal. B) technical. C) relational. D) professional.
All of the following are advantages of owning a franchise EXCEPT:
a. brand name b. guidance c. external control d. brand name e. financial assistance