Which of the following statements describes the greatest benefit of television for an advertiser?
A. There is no better medium than television for awareness and image advertising.
B. Advertisers can take advantage of the relatively high CPM of television to reach out to many prospects.
C. Many advertisers find that television is a good tool to drive coupon use, as good ads will encourage people to pick up the newspaper.
D. Whether TV viewers like an ad has nothing to do with the popularity of the brand being advertised.
E. There is no better mobile medium than television for reaching viewers just before they make a purchase.
Answer: A
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All of the following statements are true about inflation except:
a. U.S. companies no longer present financial information adjusted for the effects of inflation. b. In recent years, inflation has been more rampant in Latin America and South America than the rest of the world. c. The FASB developed rules for companies in the United States to use to adjust for inflation. d. The U.S. and Germany adjust their financial statements for inflation.
The Northern Co. manufactures office chairs. The following has the following information for June:The company's breakeven point in units is closest to:
a.1,428 chairs. b.1,635 chairs. c.1,526 chairs. d.1,286 chairs. e.None of the answers are correct.
The third level of a product is the ________ around the core benefit and actual product that offers additional consumer services and benefits that enhance ownership of the actual product
A) brand equity B) augmented product C) brand extension D) design E) image
Two methods used to determine equivalent units of production in process costing are
A) weighted average and FIFO B) FIFO and LIFO C) weighted average and LIFO D) weighted average and exact costing