Mary, a sales representative for a small cleaning business, asks current customers for names of friends, customers, and other businesses that might be interested in the company's cleaning services. Mary is relying on _____ to identify potential customers.
A. customer-initiated contacts
B. impersonal referrals
C. marketer-initiated contacts
D. personal referrals
Answer: D
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A disadvantage of the payback period is that it ignores the time value of money
Indicate whether the statement is true or false
If every Monday at 9:00 a.m., the entire staff of a company gathers in a large hall for a question-and- answer and feedback session with the CEO, then this would be described as which kind of organizational culture artifact?
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Great Looks Clothing Corporation sends daily e-mail ads to its previous customers and those who have opted to receive the notices.Hot Trends Inc sends e-mail ads to any e-mail address that Hot Trends can find on the Web or otherwise generate. Ilene sends e-mail notes to her friends, relatives, and co-workers, discussing personal issues and recommending products or services that she likes. One of
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