The concept of designing marketing communications programs that coordinate all promotional activities - advertising, personal selling, sales promotion, public relations, and direct marketing - to provide a consistent message across all audiences is referred to as ________.
A. the media mix
B. marketing by objectives (MBO)
C. the promotional blend
D. the marketing matrix
E. integrated marketing communications (IMC)
Answer: E
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Which of the following is true of bankruptcy law in the United States?
A) The 1978 bankruptcy law made it easier for debtors to be relieved of much of their debt. B) The 1978 bankruptcy law was deemed to be "creditor friendly." C) The bankruptcy act of 2005 makes it easier for debtors to be relieved of their debts under federal bankruptcy law. D) The 2005 bankruptcy act has been called "debtor friendly."
Most angel investors are individuals who accumulated their wealth through inheritance.
Answer the following statement true (T) or false (F)
?Because of its highly efficient and low-cost distribution system, Walmart has a ____ advantage over Kmart.
A. ?nonsustainable competitive B. ?sustainable marketing C. ?sustainable control D. ?sustainable implementation E. ?sustainable competitive
The following trial balance is prepared from the general ledger of HG's Auto Maintenance. HG'S AUTO MAINTENANCETrial BalanceOctober 31?DebitCreditCash$ 1,975?Accounts receivable2,800?Supplies500?Shop equipment13,000?Office equipment6,600?Accounts payable?$ 4,510Hal Griffin, Capital?22,000Hal Griffin, Withdrawals4,200?Repair fees earned?11,875Supplies expense8,600?Totals$37,675$38,385Because the trial balance did not balance, you decided to examine the accounting records. You found that the following errors had been made:1. A purchase of supplies on account for $245 was posted as a debit to Supplies and as a debit to Accounts Payable.2. An investment of $500 cash by the owner was debited to Hal Griffin, Capital and credited to Cash.3. In computing the balance of the
Accounts Receivable account, a debit of $600 was omitted from the computation.4. One debit of $300 to the Hal Griffin, Withdrawals account was posted as a credit.5. Office equipment purchased for $800 was posted to the Shop Equipment account.6. One entire entry was not posted to the general ledger. The transaction involved the receipt of $125 cash for repair services performed for cash.Prepare a corrected trial balance for the HG's Auto Maintenance as of October 31. What will be an ideal response?