What three purposes are most closely associated with informative strategies? Why are these purposes

more suitable for informing than persuading?

What will be an ideal response?


1. agenda setting; 2. providing new information or perspective; 3. creating positive or negative
feelings

Communication & Mass Media

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MyChoice, a recently launched e-commerce portal, will be putting up advertisements on various social networking websites to promote the company. Which aspect of the ad is essential in this situation?

a. Artwork and graphics b. Text c. Headline d. Slogan

Communication & Mass Media

On a website, cookies are which of the following?

A. visitors to the website B. the address of the website C. ads that pop-up or under the main window D. files used to identify and track visitors at websites

Communication & Mass Media

Amelia wants to figure out how many times her girlfriend texts the word “love” during their conversations,so she applies _____ methods toconvert the data to numerical indicators

Fill in the blank(s) with correct word.

Communication & Mass Media

Taking accurate notes can help you prevent plagiarism. Which of the following strategies is NOT recommended in your textbook as a method for identifying quotes and their sources as you gather information?

A) Use a different font color to identify quotations in your notes. B) Use a boldface type to identify quotations in your notes. C) Use highlighting to identify quotations in your notes. D) Always use quotation marks around any material that you copy verbatim from a source.

Communication & Mass Media