The bid-ask spread exists because of _______________.
A. market inefficiencies
B. discontinuities in the markets
C. the need for dealers to cover expenses and make a profit
D. lack of trading in thin markets
C. the need for dealers to cover expenses and make a profit
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Paula Ramirez noted that word-of-mouth communications were a key element of the sales and marketing program for the 1400 Words Company
Indicate whether the statement is true or false
Which of the following is not true about partnerships?
a. All liabilities are co-owned by the partners; b. Interest paid to partners is calculated using the balance in the capital account; c. Income or losses are shared by the partners according to the partnership agreement; d. Total salaries paid to partners cannot exceed net income; e. The death of a partner does not require a liquidation of the partnership
Connectors - especially media organizations - publish information about their respective audiences in a collection of documents known as
A) a media mix. B) a marketing mix. C) an advertising audit. D) a behavioral survey instrument. E) a media kit.
Which of the following guidelines correctly applies to a bar chart?
a. Bars are used to show parts of a whole. b. The vertical axis can begin at any chosen value. c. Increments on the quantitative axis should be equal. d. Bar widths vary to show different quantities.