Language has the power to affect other people's perceptions of us. Therefore,
A. we should choose the appropriate verbal code to achieve our objectives.
B. if we use profanity, other people should realize that we do not intend to offend them.
C. exaggeration may lead people to think we are emotionally restrained.
D. the language we use does not convey messages about our education level.
A
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All of the following are "classic public relations campaigns" mentioned in the text EXCEPT
A) The civil rights campaign. B) The seat belt campaign. C) Tylenol crisis. D) The Halliburton campaign. E) Understanding AIDS.
Tasha is running for class president. In her speech, she highlighted her previous leadership roles and her philanthropic work. According to the text, what quality was Tasha attempting to establish?
A) charisma B) positive personality C) credibility D) character
The measurement of the amount of signal in a channel compared to noise in a channel is:
A. threshold B. attenuation C. signal-to-noise ratio D. receptivity E. threshold ratio
Appropriate inflection can have the effect of __________.
A. damaging the speaker's credibility B. distracting the listeners' attention C. distorting the message D. enhancing the speaker's message