What are the benefits of a snowball sample?
What will be an ideal response?
Ans: Utilizing a snowball sample helps the researcher reach out to more participants who they may not have access to or know. Snowball sampling is good for researchers who conduct studies on college campuses and may want to have access to a group of students that in insular or difficult to contact. This is important because your findings may reveal information or knowledge not yet obtained by other forms of sampling.
KEY: Learning Objective: 2.3: Identify key methods of sociological research and explain when it is appropriate to use them.
REF: Cognitive Domain: Comprehension
Answer Location: Survey Research
Difficulty Level: Medium
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What will be an ideal response?