The shift in how media is created and consumed is causing a convergence of the public relations and advertising industries into a new area called __________.
a. PR/Advertising
b. Strategic Communication
c. Global Marketing Communication
d. Consolidated Communication
b. Strategic Communication
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Over-enunciation of words is an important part of vocal delivery, because it makes you seem sophisticated.
Answer the following statement true (T) or false (F)
__________ citations use the author-publication date method
Fill in the blanks with correct word
Which social media platform does Snapchat Discover most resemble?
A. Twitter B. Instagram C. Facebook D. Reddit
The Virginia Slims ad campaign "Find Your Voice" is a seductive attempt to capitalize on chic feminism and encourage young women to smoke their brand. But the irony and potential harm of the ad is that the consumer might actually lose her voice to throat cancer if the ad's message is effective. This example illustrated which of the following problems?
A) If used strictly in isolation, the effects standard would applaud rhetoric without regard for its accuracy or social consequences. B) The effects standard is difficult to isolate. C) The effects standard is difficult to verify. D) The effects standard is sometimes at odds with the artistic standard.